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2.064  Articles
1 of 207 pages  |  10  records  |  more records»
Modern fashion trends that are developing in Indonesia today are inseparable from the emergence of local brands. In fact, some local Indonesian fashion brands can compete in the international market. One of the original Indonesian fashion brands that appe... see more

This study aims to enhance our understanding of the reciprocal association between subjective financial well-being and compulsive buying behavior while also considering the role of Islamic financial literacy as a boundary condition. The data for this rese... see more

The main objective of this study is to investigate the relationship between scarcity cues, FOMO, and impulse buying in Islamic fashion and cosmetic products in the online market. In addition, moderating roles of Islamic religiosity in these relationships ... see more

Hedonic is a lifestyle of an individual to spend time having fun. This lifestyle triggers impulse buying behavior which is included in consumptive behavior. This study aims to answer the questions of how hedonic lifestyles affect impulse buying behavior a... see more

Penelitian ini merupakan penelitiian lapangan yang menggunakan pendekatan secara kuantitative. Peneliitian ini. memiliki tujuan untuk mengtahui pengaruh  promosi online, price discoun, product assortment terhadap impulse buying.pada konsumen dhy hija... see more

Electric power is a product that is included in the group of movable goods that are abstract and cannot be seen physically, but have an effect that can be felt. As a product that has a sale value, electricity buying and selling transactions have risks tha... see more

Penelitian ini bertujuan untuk mengetahui hubungan antara kecerdasan emosi dengan impulse buying pada konsumen apel di Hypermart Gorontalo dimasa pandemi Covid-19. Penelitian ini dilaksanakan di Hypermart Gorontalo dari bulan Agustus sampai bulan oktober ... see more

This study aims to determine the factors that influence consumer behavior in buying halal food and beverages in Indonesia for the millennial generation. These factors include halal awareness, halal certification and attitudes which are important factors i... see more

Persaingan bisnis sekarang ini semakin meningkat. Perubahan diperkirakan terjadi pada pola kehidupan masyarakat. Salah satu keunggulan dalam persaingan pada bisnis adalah diskon yang dapat menciptakan tindakan pembelian yang dilakukan oleh konsumen. Tujua... see more

1 of 207 pages  |  10  records  |  more records»