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6.527  Articles
1 of 654 pages  |  10  records  |  more records»
Modern fashion trends that are developing in Indonesia today are inseparable from the emergence of local brands. In fact, some local Indonesian fashion brands can compete in the international market. One of the original Indonesian fashion brands that appe... see more

Penelitian ini dilakukan untuk mengetahui perilaku konsumsi masyarakat di saat mengahadapi pandemi covid-19. Data menunjukkan bahwa pandemi ini berdampak sistemik tak terkecuali di bidang ekonomi. Di satu sisi sebagian masyarakat mengalami penurunan daya ... see more

Buying behavior in choosing health care is a long process. Segmentation is one of the things that underlies the decision of the patient. This study aims to determine the buying behavior of patients who do the first child labor and its relationship with bu... see more

This study aims to investigate the effect of attitudes, subjective norms, and perceived behavioral control on the purchase intention of facial care products based on the theory of planned behavior. The moderating role of gender was also tested on the rela... see more

ABSTRACTThe purpose of this study was to determine the factors related to Impulsive Buying, explicitly identifying the role of peoples' Attitudes toward Money and Debt, Irrational Happiness, Materialistic Values, and Sustainable Consumption Behaviors. Thi... see more

Buying product or services online has become a common practice among millions of people around the world. In this process, it is a matter of curiosity what factors affect the behavioral intentions of consumers. The purpose of this study to examine the eff... see more

This paper aims to examine housewives self-reported intention to buy counterfeit products by employing the Theory of Planned Behavior (TPB) as the research framework. In total, 600 housewives completed a survey questionnaire measuring their responses to s... see more

For more than fifty years, researchers have strived hard to form a better understanding of impulse buying (Stern; 1962; Rook et.al; 1987; Rook and Fisher; 1995; Peck and Childers; 2006 ; Chang et.al; 2011). The purpose of this paper is to provide a detail... see more

The purpose of this research is to further test the contradictory research result. Mathai & Haridas’ findings (2014) stated that a discounted price did not influence impulse buying. Meanwhile Ruswanti, (2013) found that a discounted price tended to influe... see more

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