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10.562  Articles
1 of 1.057 pages  |  10  records  |  more records»
With globalization and increased mobility consumers can easily access the same brand in different markets, interpreting the meaning and the social statuses they represent. That is why maintaining brand consistency across countries should be of great impor... see more

En la última década, los fashion films han adquirido especial relevancia en la industria de la moda como un contenido estratégico de este sector; por lo que es preciso ahondar en su riqueza narrativa para comprender la naturaleza de este contenido. La fin... see more

En la última década, los fashion films han adquirido especial relevancia en la industria de la moda como un contenido estratégico de este sector; por lo que es preciso ahondar en su riqueza narrativa para comprender la naturaleza de este contenido. La fin... see more

CULTURAL DYNAMIC IN THE URBAN EXPERIENCE SCAPE – AN ANALYSIS OF BRANDTS KLÆDEFABRIKBrandts Klædefabrik (Brandt’s Textile Mill) is a cultural cluster in the city of Odense, Denmark. The cultural experiences available at Brandts Klædefabrik cover a wide fie... see more

This study aims to analyze the engagement of the Instagram account @mamitoko and @mamitoko_store which influence Brand Awareness, by observing 3 (three) elements in analyzing social media interaction, such as creator-related features, contextual features,... see more

Tujuan penelitian ini adalah untuk mengetahui tingkat loyalitas konsumen terhadap Sunsilk yang meliputi Switchers, Habitual Buyers, Satisfied Buyers, Liking of the Brand, dan Commitment to Sunsilk Purchases. Hasil penelitian yang diperoleh dari 34 partisi... see more

The increase in social media platforms in today's digital era and the understanding of companies or marketers about the importance of marketing products in marketing competition, as well as the importance of building relationships with customers to make t... see more

Penelitian ini bertujuan guna menganalisis pengaruh Kualitas Produk, Kualitas Layanan, dan Persepsi Harga terhadap Kepuasan Pelanggan melalui Brand Trust minuman KOI Thé Cabang Mall Plaza Indonesia. Sumber data penelitian ini menggunakan data primer dalam... see more

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi harga dan promosi terhadap minat beli konsumen melalui brand image produk kecantikan di Aplikasi Sociolla. Sumber dan data penelitian menggunakan data primer dalam bentuk kuesioner, data peneli... see more

1 of 1.057 pages  |  10  records  |  more records»