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338.841  Articles
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This study aims to determine the factors that influence shoe brand loyalty in Batam City. The independent variables used include brand experience, brand personality, corporate social responsibility, consumer involvement, and perception mediated by brand t... see more

No firm operates in a vacuum without interacting within the immediate environment as well as reacting and counteracting with internal and external forces. Each firm operating in an industry strive to expand its operations gaining more market shares, while... see more

Today the competition in the business world is getting tighter, this is indicated by the number of competing companies that have sprung up that are engaged in the same type of business in capturing the market so that consumers buy the products offered and... see more

This study aims to analyze the effect of E-Service Quality, E-Trust, Price, Brand Image to the E-Satisfaction, and E-Loyalty of Online Travel Agent Traveloka. This research method uses a quantitative approach with a survey method with Structural Equa... see more

In this study, the consumer perception for brand awareness and brand loyalty for two famous brands of soft drinks Coca Cola and Pepsi, has been evaluated. For this purpose, the effects of consumer perception of Coke and Pepsi were analysed for consumer as... see more

This study aims to determine the effect of brand image and brand trust on consumer loyalty. This type of research is quantitative research. This research method uses multiple regression analysis. Data collection techniques using questionnaires, sampling t... see more

The aim of this study is to analyze the effect of product marketing on customer loyalty at a coffee shops in Batam. The Culinary sector in this city is growing rapidly which has many coffee shop businesses, so customer loyalty is one of the important fact... see more

This research aims to find out how Brand Loyalty is affected by Brand Experience, how Brand Loyalty is affected by Customer Satisfaction, how Brand Loyalty is affected by Brand Experience through Customer Satisfaction, how Brand Loyalty affects willingnes... see more

This research develops and tests the relationship between marketing mix and family with the creation of brand loyalty. The researcher proposes a conceptual framework in which marketing mix and family are related to the dimensions of brand equity, namely p... see more

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