ARTICLES

Filter  
Active filters 0
Remove
  

Refine your searches by:

Collections
Education
Social Sciences
Literature
Languages
Religion
Architecture and Urbanism
Communication
History
Economy
Research
all records (67)

Languages
English
Spanish
Portuguese
German
French

Countries
Indonesia
USA
Brazil
Spain
South Africa
Canada
Ukraine
Poland
Italy
Denmark
all records (62)

Years
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
all records (24)

Filter  
 
2.527  Articles
1 of 254 pages  |  10  records  |  more records»
Penelitian memiliki tujuan untuk melihat pengaruh beauty influencer dan media internet terhadap keputusan pembelian kepada produk emina. Dalam riset ini menggunakan dua variable independen yaitu beauty influencer dan media internet dan variabel dependen y... see more

Instagram sebagai salah satu sosial media memungkinkan merek untuk berkomunikasi lebih baik dan intensif dengan konsumen. Influencer telah menjadi pilihan populer dalam periklanan di media sosial Instagram karena orisinalitas dan daya tarik yang melekat p... see more

This research examined the influence of social media advertising conducted by beauty influencers. The researchers analyzed the impact of Celebrity Credibility (i.e., Expertise, Trustworthiness, and Attractiveness), Reputation, and Persuasive Capabilities ... see more

Nowadays, the beauty community has a rapid growth of beauty influencers from both genders. The language style that is used on each gender has its own features and characteristics that can be explored from video sharing platform, YouTube. The aim of this s... see more

Abstrak. Youtube sebagai media sosial telah menjadi sarana untuk mendapatkan informasi dan referensi. Seiring dengan meningkatnya kesadaran wanita akan penampilan, maka salah satu dari beragam konten media yang diminati di Youtube adalah konten tentang ke... see more

Social media influencer has become an important component of marketing communication. Hence, this research aims to determine the facets of social media influencers’ reputation signals (communication skills, influence, perceived authenticity, and perceived... see more

This study aims to determine the effect of beauty influencers, lifestyle, brand image and halal labelling on purchasing decisions for halal cosmetics. In this study using a quantitative method with cross sectional analysis. The variable measurement scale ... see more

One strategy so that companies can compete in the era of globalization is to utilize information technology through internet media. When shopping online, consumers are very interested in beauty and care products. Several factors influence online purchase ... see more

This study aims to determine how much influence of beauty vlogger on consumer purchase intention through the promotion of perfume product. This research is a quantitative analysis with a sample of 100 respondents, who live in Jakarta and Bekasi and have u... see more

1 of 254 pages  |  10  records  |  more records»