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1.318  Articles
1 of 133 pages  |  10  records  |  more records»
Inertia is a phenomenon of repeat purchase patterns that consumers unconsciously follow because they are based only on habits. This study explores the phenomenon of inertia by focusing on the stimulants of brand credibility, perceived risk, and brand sati... see more

The phenomenon of many entrepreneurs who want to attract consumers through social media by using a celebrity that has credibility and demands to advance their brand. One of the celebrities who are loved today is Aghnia Punjabi with her trademark wearing a... see more

AbstractPurpose: The dynamic interdependence between the deployment of technological assets and organisational performance remains a challenge for modern enterprises. Organisations reinforce competitiveness and improve performance when business activities... see more

This study aimed to investigate the impact of eWOM credibility on trust and perceived risk and its effect on purchase intention with the online shopping experience as a moderator. The empirical data were collected from 247 e-commerce consumers in Indonesi... see more

The purpose of this research is to examine whether 1) brand image can predict loyalty intention 2) brand credibility can predict loyalty intention 3) brand credibility can predict brand commitment 4) brand commitment can predict loyalty intention 5) brand... see more

This research tries to examine the factors influencing the positive word of mouth of Indonesian’s consumer towards fashion brand. The factors studied include brand credibility and brand-self connection as independent variables, brand-self connection and b... see more

Practices that compromise the credibility and integrity of higher education have been reported globally. These take place at all stages in the higher education delivery value chain, from student admission to assessment (including tests, assignments and ex... see more

1 of 133 pages  |  10  records  |  more records»