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10.360  Articles
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This research investigates the hotel response strategies of businesses being responsive online to stimulate customers purchase intention in eWOM communications. Specifically, this study explores the online managerial responses in terms of length, speed, a... see more

A brand is very dependent on consumer perceptions of the product or services. In assessing consumer perceptions of products and services, companies are often faced with data analysis problems. One of the data that is very useful to produce a picture of co... see more

Experienced travelers share their reviews regarding hotel services which serve as a testimony for novice travelers and help them to make their decision whether to book that hotel or not. The current study aims to identify the various factors affecting the... see more

Technology advancements have allowed customers to post their reviews on online platforms. In the hotel industry, responding to positive and negative reviews is imperative because it helps hotels maintain their relationship with past customers and establis... see more

Technology advancements have allowed customers to post their reviews on online platforms. In the hotel industry, responding to positive and negative reviews is imperative because it helps hotels maintain their relationship with past customers and establis... see more

1 of 1.036 pages  |  10  records  |  more records»