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71.640  Articles
1 of 7.164 pages  |  10  records  |  more records»
The schemata theory in reading explains that in the process of comprehending a reading material, a pre-exsistent knowledge of the readers will be active when they read a piece of reading material in which it presents a familiar vocabulary, patterns, or co... see more

The aim of this study is to explore whether cultural familiarity influences vocabulary learning through reading short stories and nativizing the story can compensate for the lack of such familiarity. The study was conducted with 48 pre-intermediate univer... see more

Environmental awareness is one of the eighteen characters integrated into teaching materials, needs to be embodied in young learners’ qualities. Selecting appropriate, nativized, and culturally familiar teaching materials to build environmental awareness ... see more

Environmental awareness is one of the eighteen characters integrated into teaching materials, needs to be embodied in young learners’ qualities. Selecting appropriate, nativized, and culturally familiar teaching materials to build environmental awareness ... see more

RESUMOO turismo é um importante setor econômico. Entender a intenção de viagem das pessoas pode ser útil para o planejamento dos destinos, no atendimento à demanda da melhor forma possível. Nesse sentido, este estudo tem como objetivo avaliar o que influe... see more

Millennial era is an era where this generation is generally characterized by increasing the use and familiarity of communication, media and digital technology. This era will bring even further gaps in the attitude of this generation from the values of Ind... see more

The purpose this paper is to examine the effects of Brand familiarity and Brand Fit on Purchase Intention towards the offerings of co branded hotels. The findings showed that the fit between cobrands mediate the relationship between Brand familiarity and ... see more

Although ethics in translation is not a new realm of study, it is almost intact for official translators in Iran. This study aims to evaluate translators’ familiarity and commitment to universally accepted ethical issues. Moreover the present study attemp... see more

The paper investigates whether the cultural unfamiliarity is a hindrance to reading comprehension or not and, if this is a barrier, whether pre-reading activities can be of any help to overcome it. The study was conducted with 19 foundation English course... see more

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