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6.624  Articles
1 of 663 pages  |  10  records  |  more records»
This research investigates the hotel response strategies of businesses being responsive online to stimulate customers purchase intention in eWOM communications. Specifically, this study explores the online managerial responses in terms of length, speed, a... see more

Technology advancements have allowed customers to post their reviews on online platforms. In the hotel industry, responding to positive and negative reviews is imperative because it helps hotels maintain their relationship with past customers and establis... see more

A brand is very dependent on consumer perceptions of the product or services. In assessing consumer perceptions of products and services, companies are often faced with data analysis problems. One of the data that is very useful to produce a picture of co... see more

Technology advancements have allowed customers to post their reviews on online platforms. In the hotel industry, responding to positive and negative reviews is imperative because it helps hotels maintain their relationship with past customers and establis... see more

Sentiment analysis is used to determine the overall sentiment in a movie review. The goal of this paper is to investigate the sentiment analysis using multiple classification methods from Spider-Man: No Way Home movie reviews. The review dataset is procur... see more

Unprecedented advances have been seen in E-commerce with the spread of digital commerce and customer relations on commercial websites, such as Amazon. As a result, investigation of this type of communication has opened up new horizons for discourse analys... see more

Before product development, Requirement Engineering (RE) is the fundamental need to know customer preferences for any product. Traditionally, RE is carried out in several ways, particularly by conducting interviews, questionnaires, surveys etc. but these ... see more

1 of 663 pages  |  10  records  |  more records»