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9.022  Articles
1 of 903 pages  |  10  records  |  more records»
The development of digital technologies, new media, multimodal forms of expression and transmission of information that now characterize the multimodal age we are living in has inevitably affected the activity of the book industry with all the components ... see more

The paper investigates the slogans released by political parties during the elections for the Romanian Parliament in 2016, by addressing the way they have been perceived by both political analysts and students enrolled in communication programs. We aim to... see more

The gestures of presidential candidates can have an important contribution to the shaping of their mediatized image, together with the other components of nonverbal communication as well as together with words. Even more, gestures can have an impact on th... see more

A form of (self-)promotion but also an authentic strategic choice, the personal brand has become a topical preoccupation of marketing specialists. Personal branding or self-marketing represents an innovative concept that associates the efficiency of perso... see more

El interés por la religiosidad popular y sus expresiones: creencias, prácticas y discursos se ha venido multiplicando desde hace años en diversos estudios, en este caso el artículo intenta presentar algunas características sobre el culto de las imágenes m... see more

It is considered that loyalty to the brand of some primary customers is the core of the brand capital. A brand, however, may have substantial value, which is given to it by its symbol and slogans, if it is continued with the purchase of a brand after the ... see more

Romania’s adherence to the European Union implied the previous and entire acceptance of the Community acquis in force on 31st of December 1999. Our country didn’t request any period of transition or of derogation in this meaning, being among the first sta... see more

An great body of research has been carried out to study physician-patient communication and its impact on quality of care, patient satisfaction, treatment and health. Good physician-patient communication is proved to increase patient’s health. Most of the... see more

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