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91.606  Articles
1 of 9.162 pages  |  10  records  |  more records»
Brand image is a representation of the overall perception of a brand and is formed from information and knowledge of that brand. Having a positive brand image for educational institutions in today's global competition is very important. The existence of a... see more

Abstract: This study aims to reveal the branding image strategy of the Salaf Pesantren of Walisongo Sragen, Central Java in the era of disruption and it’s impact on the paradigm shift of the institution. This is a qualitative case study research. Data col... see more

This research is motivated by the low access of women in having access to formal finance, including access to insurance financial institutions.The purpose of this study was to determine the effect of customer value and brand image on customer loyalty at P... see more

This study was multipurpose. Firstly is to describe students’ perception of learning service quality, university brand image, student satisfaction and loyalty to the institution. Secondly, this study aims to investigate the causal relationship of brand im... see more

Choosing the best school is important for some people. the best school benchmark is a school that has a big name brand image in view of the majority of society. Lately more and more educational institutions are emerging, every institution is competing to ... see more

This study aims to determine how much influence word of mouth, consumer interest and brand image on consumer decisions. The population in this study are consumers, namely students who carry out course activities in the English village of Pare, because of ... see more

AbstractOrientation: Academic staff members have a crucial role in the success of higher education institutions (HEIs). Therefore, it is imperative to cultivate an appealing organisational brand that will attract them to HEIs as an employer of choice.Rese... see more

An educational institution should be able to prove the quality of education. Consumers, in this case are students, need the proof of achievement, assessment, certification of quality, and the success of the alumni in getting work related to the field of k... see more

Universities are currently facing many challenges as institutions of higher education providers, espe-cially in obtaining numbers of students. The purpose of the study is to examine the effect of brand awareness on brand image, the effect of brand image o... see more

1 of 9.162 pages  |  10  records  |  more records»