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55  Articles
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Penelitian ini bertujuan untuk mengetahui pengaruh brand trust dan service quality untuk mengetahui pengaruh service satisfaction terhadap customer loyalty pada pengguna aplikasi Traveloka melalui layanan customer service. Unit analisis pada penelitian in... see more

Every year, the internet and technology continue to evolve and advance. Data indicates that Indonesia, with 170.4 million smartphone users, is in fourth place in 2020. It is also reinforced by the entirely digital world that exists today, which necessitat... see more

The objective of this research is to determine the quality of hotel service, comfort, cleanliness, food and location ratings in Yogyakarta City on customer satisfaction in hotel consumers in Traveloka. This study applies a quantitative cross-sectional met... see more

Traveloka.com is one of the famous online travel agents to make hotel reservation in Indonesia. Consumers making online hotel reservation can sometimes find that the performance of the website does not meet their needs. This study is to analyze the gap be... see more

Penelitian ini bertujuan untuk mengetahui Pengaruh Dukungan Selebriti, Fitur Layanan, dan Gaya Hidup terhadap Keputusan Pembelian terhadap Aplikasi Traveloka di Tanjungpinang Selama Masa Pandemi Covid-19. Variabel independen dalam penelitian ini adalah Ce... see more

This study aims to identify Paylater's position in payments between tourists visiting Bali and the Traveloka as a tourism business, the legal relationship between Paylater consumers and Traveloka and payment practices with Traveloka Paylater facilities. O... see more

This research was conducted to analyze the Effectiveness of Advertising on Tourist Decisions in Purchasing Flight Ticket on the Online Travel Agent Traveloka.com using the EPIC Model and Direct Rating Method (DRM) and its Effect on the Flight Ticket Purch... see more

Traveloka merupakan e-commerce Online Travel Agent terbaik di Indonesia, tetapi tidak menjadikan Traveloka terhindar dari berbagai permasalahan terutama yang berkaitan dengan keputusan pembelian. Seperti kepercayaan konsumen yang sempat turun, meningkatny... see more

This study aims to measure the benefits of clean and safe information on online hotel reservations. By using a sample of 73 respondents who were analyzed using the partial least square method, this study proves that the higher the level of consumer confid... see more

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