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335.873  Articles
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Most studies on revenue or yield management have focused on its benefits to airline companies (Anderson & Wilson, 2003; Jerath, Netessine & Veeraraghavan, 2010). Then, the buying behavior of airline passengers has been studied by Diggines (2010), Gupta, S... see more

Online shopping is a critical subject for marketing academicians and corporations. To have a sustainable competitive advantage, companies try to have strong relationships with their customers and try to learn their customers better. In this research, fact... see more

Today, consumers are faced with an abundance of information on the internet; accordingly, it is hard for them to reach the vital information they need. One of the reasonable solutions in modern society is implementing information filtering. Some researche... see more

Experienced travelers share their reviews regarding hotel services which serve as a testimony for novice travelers and help them to make their decision whether to book that hotel or not. The current study aims to identify the various factors affecting the... see more

E-commerce is offering ample opportunities for the business to grow. To capitalize on these opportunities offered by e-commerce and to develop the strategies to deal with challenges that are prevailing in the industry online retailers have to understand a... see more

The global market of insecticide products is expected to garner around 16.7 Billion US by 2020, registering a CAGR of 5.0% during the forecast period 2014 to 2020. Companies are operating in this market focus on product launches as part of their growth st... see more

This empirical paper examined the moderating role of comprehensiveness between social media and online shopping intention among customers of Jordanian pharmacies. Technology acceptance model (TAM) and the theory of planned behaviour (TPB) were the applied... see more

Remaining relevant to customers and retaining customers who could consider booking online, requires travel agents to modify their marketing strategies.  Travel agents need to find new ways to add value for customers and suppliers to reinstate their r... see more

Today technology is growing rapidly including in the banking sector, banks as service providers continue to provide services to facilitate customer transactions, one of which is in the form of an ATM machine (Automatic Teller Machine), besides that custom... see more

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