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36.363  Articles
1 of 3.637 pages  |  10  records  |  more records»
The Regional Head Election campaign frequently uses electronic Word of Mouth (eWOM) communication because of social media's growth and the Covid-19 pandemic that took place during the election year. In commercial brands, eWOM impact has influence brand eq... see more

The purpose of the article: Building a strong brand is difficult, even when viewing brands as an essential asset of the company is a lasting trend. So for brand managers to succeed in their job roles, they must possess knowledge, skills, and relevant pers... see more

Brand image is a representation of the overall perception of a brand and is formed from information and knowledge of that brand. Having a positive brand image for educational institutions in today's global competition is very important. The existence of a... see more

The Organic Farming (OF) concept plays a significant role in contemporary market competition in European and other economies. This issue is the main target of the paper. The OF certification mark is dealt with as a specific brand and its meaning is presen... see more

This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement. To this end, theoretical concepts fro... see more

AbstractOrientation: In an ever shrinking global talent pool organisations use employer brand to attract and retain talent, however, in the absence of theoretical pointers, many organisations are losing out on a powerful business tool by not developing ... see more

The stakeholders, also known as groups of interest, are increasingly important for brand building, especially because of the need to generate differentiated communication on the part of the company, which must demonstrate a solid identity that generates p... see more

Special attention is the consumer brand name and character and the name is an important part of the product. Brand personality can create additional value in the product. The decision to naming and branding is an important part of our strategy for a produ... see more

Building a brand with strong equity is a vital element for differentiation and competitiveness, especially in today’s highly competitive medical tourism. The literature indicated that Jordan has weak medical tourism brand equity. The contribution of custo... see more

1 of 3.637 pages  |  10  records  |  more records»