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26.728  Articles
1 of 2.674 pages  |  10  records  |  more records»
Tujuan dari penelitian ini adalah mengimplementasikan kerangka Corporate Brand Identity Matrix (CBIM) untuk mengembangkan identitas mereka perusahaan New Company (New Co) dan mengetahui pemahaman karyawan XYZ atas identitas merek perusahaannya. Teknik waw... see more

Tujuan dari penelitian ini adalah mengimplementasikan kerangka Corporate Brand Identity Matrix (CBIM) untuk mengembangkan identitas mereka perusahaan New Company (New Co) dan mengetahui pemahaman karyawan XYZ atas identitas merek perusahaannya. Teknik waw... see more

Memiliki sebuah Kebun Raya merupakan sebuah kebanggaan bagi sebuah kota, dan Surabaya sebagai kota terbesar kedua di Indonesia baru saja mendapatkan predikat Kebun Raya bagi Hutan mangrovenya. Dengan begitu hutan mangrove tersebut tidak hanya menjadi tuju... see more

More than just selling, a city must be constructed as an image formation process, which is formed from a mental map created by local people that produces an original identity to make a good branding. This research aims to reveal a new element of city iden... see more

The article of city branding on Ambon City of Music discusses the legalisation of folk music identity in Maluku. By using the qualitative research method with a case study approach. Data obtained were primary data in the field, and the secondary data were... see more

This research was motivated by the disappointment of the North Sulawesi Provincial Government, and its people because none of the tourism destinations in the area was included in the list. Phenomenally, North Sulawesi Province in 2018 was named as the Pro... see more

Abstract: The growth of the café business in Bali is growing very rapidly, this also happened in the Petitenget area, Seminyak Bali. Seminyak is one of the destinations of both local and foreign tourists when visiting Bali. Petitenget in particular has a ... see more

This research was motivated by the disappointment of the North Sulawesi Provincial Government, and its people because none of the tourism destinations in the area was included in the list. Phenomenally, North Sulawesi Province in 2018 was named as the Pro... see more

This article discusses the issue of creating regional and country brands by enterprises and of establishing a national brand. The three mentioned flag brand categories have been described in detail and the relations between them have been indicated. The a... see more

1 of 2.674 pages  |  10  records  |  more records»