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72.607  Articles
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Challenges and opportunities in marketing businesses relying on digital applications during the pandemic have been felt to be very diverse and complex. The study aimed to obtain scientific evidence of the challenges and opportunities of digital applicatio... see more

In the 21st century, technology develops rapidly and continuously and it affects every aspect of our lives. Marketing concept has been affected by these developments. What we want from marketing and reaching in an increasingly virtualized world is to be a... see more

A documentary review was conducted on the production and publication of research papers on the study of the digital marketing variable and its influence on business administration in Latin America. The purpose of the bibliometric analysis proposed in this... see more

The objective of this research is to undertake the digital literacy competence among the SME (Small and Medium Enterprises) actors and to answer the previous research evidence that digital literacy is still under study; therefore, digital literacy among t... see more

The objective of this research is to undertake the digital literacy competence among the SME (Small and Medium Enterprises) actors and to answer the previous research evidence that digital literacy is still under study; therefore, digital literacy among t... see more

La importancia del Bussines Intelligence como una técnica para el análisis e interpretación de datos de distintas fuentes, es una herramienta para el Marketing Digital, que se usa al momento de tomar decisiones que permiten crear tácticas en internet. La ... see more

So far in 2019, the COVID-19 pandemic has claimed many lives. Due to the pandemic, many people have lost their jobs due to massive layoffs, and many businesses have failed. This journal examines the application of technology to business development in the... see more

Informatics is an interdisciplinary area and domain responsible for information related affairs with the help of technologies; particularly Information Technologies and Computing. Business Informatics initially was termed and popularized as a practicing a... see more

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