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59.340  Articles
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The global market of insecticide products is expected to garner around 16.7 Billion US by 2020, registering a CAGR of 5.0% during the forecast period 2014 to 2020. Companies are operating in this market focus on product launches as part of their growth st... see more

In traditional economic theory, decision making by individuals is taken rationally to maximize satisfaction, but in behaviora economic theory there are no assumptions such as rationality in decision making, namely how individuals directly behave in variou... see more

The COVID-19 pandemic that has occurred has resulted in changes in people's daily routines, including shopping behavior. This study aims to provide a descriptive description of consumer behavior in online shopping activities during the COVID-19 pandemic. ... see more

The study examines the effect of perceived risk, enjoyment, social influence, trust, quality of the website, and online advertisement on students' online shopping behavior. The research sample was 104 students majoring in Business Management at the Batam ... see more

This study aimed to investigate the impact of eWOM credibility on trust and perceived risk and its effect on purchase intention with the online shopping experience as a moderator. The empirical data were collected from 247 e-commerce consumers in Indonesi... see more

The inception of the 4.0 industrial era led to the evolution of internet information technology, which significantly changed the business sector’s marketing, transaction, and payment systems into online stores.  This new marketplace is an important b... see more

E-commerce is offering ample opportunities for the business to grow. To capitalize on these opportunities offered by e-commerce and to develop the strategies to deal with challenges that are prevailing in the industry online retailers have to understand a... see more

The development of the Internet technology becomes the precursor of the progress of business over the Internet that is significantly growing up in the recent year. In the present, people like to shop through online shops, because in addition to its practi... see more

This research used Theory of Planned Behavior’s model to explain factors that caused people to do online shopping by adopting Limayem et al. (2000) research. Limayem’s study explain about factors that caused online shopping behavior especially intention t... see more

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