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4.704  Articles
1 of 471 pages  |  10  records  |  more records»
This empirical research aims to examine the influence of discount programs, website quality, and online reviews directly and indirectly on the impact of shopping emotion towards impulse buying on the e-commerce website. Data were purposively obtained from... see more

RESUMO As compras de artesanato são importante parte do consumo e da experiência dos turistas, o que pode ser notado pela presença de lojas e feiras de artesanato em quaisquer destinos turísticos do mundo. O objetivo geral do presente artigo é analisar a ... see more

The present-day revival of Augmented reality (AR) technology has led to its vast expansion in various applications. In marketing, the hunt for more inventive and intriguing approaches for immersive consumer experiences has endorsed the implementation of A... see more

Background: The COVID-19 pandemic and control measures may have had an impact on unpleasant emotions experimented during the lockdown (LD). This may have increased the number of hours spent online and could have impacted the quality of the enacted behavio... see more

Shopping centers are dynamic and changing systems that gather diverse offers of brands, products and services, becoming attractive environments for buyers, who are faced with the "buy or not buy" dilemma or, " buy now or buy later ". Since internal and ex... see more

Shopping centers are dynamic and changing systems that gather diverse offers of brands, products and services, becoming attractive environments for buyers, who are faced with the "buy or not buy" dilemma or, " buy now or buy later ". Since internal and ex... see more

Shopping centers are dynamic and changing systems that gather diverse offers of brands, products and services, becoming attractive environments for buyers, who are faced with the "buy or not buy" dilemma or, " buy now or buy later ". Since internal and ex... see more

As the development of technology and internet facilities many items can be purchased online. Indonesia has in recent years experienced an increase in purchases of goods online and most of these online transactions are done by women. The facilities provide... see more

Abstract: How do people make decisions? Previous psychological research consistently shed light on the fact that decisions are not the result of a pure rational reasoning, and that emotions can assume a crucial role. This is particularly true in the case ... see more

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