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11.265  Articles
1 of 1.127 pages  |  10  records  |  more records»
The purpose of this research is to explore the effectiveness of education experience, entertainment experience, esthetics experience, escapist experience, brand prestige, and perceived value on Transmart visitors’ loyalty in Indonesia. The population of t... see more

Employer branding is the image and reputation of the organization as an ideal place to work. The purpose of this study was to determine the effect of the employer's brand strategy on the intention to apply for jobs in the top five e-commerce in Indonesia.... see more

The purpose of this paper is to analyze the factors that influence local brand acceptance theoretically and practically to develop an integrated model that explains local brand acceptance in the local leather product market in Indonesia. The data is colle... see more

The study has examined females’ attitude and behavior towards cosmetic beauty products. Based on the theory of super additive effects, social identity theory and triangulation theory of love, we have developed a new model that has six direct relationships... see more

Determination of the appropriate pricing strategy is essential in order to maintain and win the competition. This research examined the meaning of the application of the pricing strategy, especially prestige pricing for consumers who consume the product p... see more

Abstract: Research question: The purpose of this paper is to analyze the factors that influence consumers' intentions when buying foreign brands, and then the purchase itself. Motivation: The business environment is experiencing an extensive change and it... see more

According to current business growth and brand positioning strategies, there are different ways in which companies and fashion brands manage to enter and / or position themselves in new international markets in order to achieve commercial success. This ar... see more

Kajian ini menggunakan novel karya Lauren Weisberger berjudul The Devil Wears Prada dan berfokus pada modal simbolis yang muncul pada merek Chanel. Sebagai salah satu merek dagang ternama di dunia, Chanel memusatkan produksinya berupa pakaian dan tas yang... see more

Present study explores employment brand in the contextof a multinational acquisition, particularly the implications foremployees who are currently working. Using a sample of threehundred from acquired telecom organization’s employees. Studyexamines iden... see more

1 of 1.127 pages  |  10  records  |  more records»