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217.391  Articles
1 of 21.740 pages  |  10  records  |  more records»
Holistic marketing is a marketing concept that defines an overall corporate entity. Word-of-mouth communication is one way to spread rumors. Word-of-mouth communication is also the most ancient marketing strategy that is still widely implemented until now... see more

Based on the national survey data of the Financial Services Authority, the conventional Financial literacy index in Indonesia reaches 29.1% while the Sharia financial literacy index is only 8.1% or lower than 30 percent conventional financial literacy. Th... see more

Based on the national survey data of the Financial Services Authority, the conventional Financial literacy index in Indonesia reaches 29.1% while the Sharia financial literacy index is only 8.1% or lower than 30 percent conventional financial literacy. Th... see more

Influence of Brand Image and Word of Mouth Communication Consumer Purchase Decision Against Toyota Rush in PT. Hadji Kalla Makassar Branch Aluddin. by Mr. Ansir Launtu. This study aims to This research is to test and analyze influence Brand Image and Word... see more

The purpose of this research are to examine whether intergenerational communication, country of origin, and word of mouth can predict brand equity. The population of this research is smartphone consumers. The sample is of 200 smartphone consumers in Jakar... see more

Social commerce, a new stream in e-commerce, enables hyper-informed consumers to support the businesses in new product development. Hyper-informed consumers are the results of online communication provided by social media. These consumers have been empowe... see more

Social commerce, a new stream in e-commerce, enables hyper-informed consumers to support the businesses in new product development. Hyper-informed consumers are the results of online communication provided by social media. These consumers have been empowe... see more

Submission of complaints by consumers is an important key in the issues of consumer empowerment. However, some consumers often do not want to complain because the process takes a long time and complicated. In fact, complaints from consumers need to be con... see more

Electronic word of mouth (e-WOM) is a word of mouth marketing done with orally and in writing, distributed through electronic media, and containing consumer experiences when purchasing products. This study aims to look at the benefits of e-WOM on consumer... see more

1 of 21.740 pages  |  10  records  |  more records»