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38.910  Articles
1 of 3.891 pages  |  10  records  |  more records»
This study proposes whether consumers will be loyal to a product with a brand that they have just bought and tried by knowing their repurchase intention. This study unfolds consumer satisfaction and consumer brand identification as the factors which can i... see more

The aim of present research analyzes the relationship between the Toyota brand and its consumer identity in Abadan and Khorramshahr city. The current research is in the field of consumer behavior and consists of brand loyalty, brand identity and factors a... see more

In this demanding and diversified social commerce market met by consumers’ quickly changing expectations, service quality for mobile-retailing is imperative. Consumer-Company Identification (CCI) is becoming an important tool for building a company’s bran... see more

The present work aims to, identify and understand the manifest attitudes by a group of consumers of different segments, in relation to the decision-making process of purchase of brands of luxury in two regions of the country. From discussion groups and a ... see more

The present work aims to, identify and understand the manifest attitudes by a group of consumers of different segments, in relation to the decision-making process of purchase of brands of luxury in two regions of the country. From discussion groups and a ... see more

The present work aims to, identify and understand the manifest attitudes by a group of consumers of different segments, in relation to the decision-making process of purchase of brands of luxury in two regions of the country. From discussion groups and a ... see more

Today, in conditions of intense competition and dynamic development of the market, brands play a major role in the sustainable development of the enterprise. It is the brands that provide security, confidence of competitors, strengthen the position of the... see more

Today, in conditions of intense competition and dynamic development of the market, brands play a major role in the sustainable development of the enterprise. It is the brands that provide security, confidence of competitors, strengthen the position of the... see more

This paper explores the subject in the order of power from the point of the view of the brands, which produces discourses of production, dominance and signs. Specially, this paper investigates the influence of brands on technologies of the self. Taking in... see more

1 of 3.891 pages  |  10  records  |  more records»