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20.660  Articles
1 of 2.066 pages  |  10  records  |  more records»
This study examined key predictors of Saudi consumers’ purchase involvement on Instagram. An online snowball sampling approach was used to reach Saudis via social media, with 1,671 Saudis recruited as valid samples. Results suggested Saudis’ frequency of ... see more

This paper draws on previous work by the authors that aimed to use functional prototypes, produced using additive manufacturing (AM), as a means to draw customer input and preferences into the development of new products. This technique is referred to as ... see more

This research strives to understand East Malaysian consumers’ purchase intention when being exposed to the effects of brand image and country of origin (COO) image in the case of high involvement pro­ducts. Self-administered questionnaires were collected ... see more

This paper draws on previous work by the authors that aimed to use functional prototypes, produced using additive manufacturing (AM), as a means to draw customer input and preferences into the development of new products. This technique is referred to as ... see more

This research aims to verify the relation between the attributes of online shopping experiences, the state of online flow, and e-satisfaction in high-involvement purchases. To reach that goal, we conducted a survey with 720 e-consumers. We adopted quotas ... see more

This paper analyses the involvement concept, applying it to the ‘appellation of origin’. This construct is rendered operational through its cognitive formulation, derived from the conceptual framework of the variable, determining factors, causes and conse... see more

Utilizing endorsers in the advertising industry to promote products is currently on the rise, and employing celebrities as the endorsers is still the marketers’ favorite method. This study aims to analyze the influence of the number of endorsers and the p... see more

This study aims to examine the effect of actual self-congruency and customer involvement who get the influence of brand experience and symbolic value on brand loyalty. Sampling was used using a purposive sampling technique, the total sample used was 256 r... see more

Sports sponsorship has been increasingly used as a marketing tool and as a financial support for the organization of sporting events. The aim of this study was to investigate whether consumer involvement with the brand, the product and the sporting event ... see more

1 of 2.066 pages  |  10  records  |  more records»