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87.068  Articles
1 of 8.708 pages  |  10  records  |  more records»
Abstract: This study aims to determine the direct influence and indirect influence feel experience and think marketing experience of consumer loyalty through customer satisfaction as intervening variable. The research method used is quantitative method. T... see more

Abstract: This study aims to determine the direct influence and indirect influence feel experience and think marketing experience of consumer loyalty through customer satisfaction as intervening variable. The research method used is quantitative method. T... see more

This study aimed to analyze the effect of experiential marketing on customer satisfaction and loyalty of traditional concept restaurants in Sleman Regency. The variables of this study included free variables or independent variables which consisted of sen... see more

RESUMOAtualmente, as experiências memoráveis são a maior proposta de valor económico que o turismo detém. Este artigo tem como principais objetivos investigar teoricamente a relação entre os sentidos, emoções e memórias na experiência turística e apresent... see more

Abstrak Experiential dan Emotional Marketing konsep baru dalam dunia marketing, bertujuan untuk memberikan kesan unik dengan menyentuh sisi emosional dari pelanggan, melalui sebuah sevice. Pendekatan yang digunakan dalam emotional marketing adalah Money, ... see more

The level of coffee consumption is on a raging level, making the coffee shop business is also increasingly emerging in the form of both local coffee shops and international coffee shops. Coffee Corner is the first coffee shop in Langsa city that combines ... see more

This research is entitled “ Experential Marketing Analysis in the form of Sense, Feel, Think, Act and Relate and their Effects in Visitor Satisfaction at Taman Rimba Zoo in Jambi city”. The objectives of this research are; 1) To find out and analyze the d... see more

The rapid growth of MSMEs in West Java and the decline in consumer purchasing power due to the pandemic can cause MSME to innovate their products and carry out broader marketing/promotion strategies to survive and compete with similar businesses. MSME can... see more

Critical thinking is very important in the area of education, because it is an essential tool for solving problems and making good decisions. Through applying critical thinking in learning, students can become creative in discovering the best method of le... see more

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