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12.776  Articles
1 of 1.279 pages  |  10  records  |  more records»
Over the decades, different theories have developed in an attempt to comprehensively explain the genuine consumer decision making process. Likewise, varied explanatory models incorporating sets of influential variables have arisen and have been organized ... see more


Shopping centers are dynamic and changing systems that gather diverse offers of brands, products and services, becoming attractive environments for buyers, who are faced with the "buy or not buy" dilemma or, " buy now or buy later ". Since internal and ex... see more

Experiential marketing makes us live gratifying and non-gratifying situations thanks to a focus on brand and customer that allows to generate links with the consumer through positive and negative emotions. The degree of personalization that a brand manage... see more

The present work aims to, identify and understand the manifest attitudes by a group of consumers of different segments, in relation to the decision-making process of purchase of brands of luxury in two regions of the country. From discussion groups and a ... see more

Over the decades, different theories have developed in an attempt to comprehensively explain the genuine consumer decision making process. Likewise, varied explanatory models incorporating sets of influential variables have arisen and have been organized ... see more

Shopping centers are dynamic and changing systems that gather diverse offers of brands, products and services, becoming attractive environments for buyers, who are faced with the "buy or not buy" dilemma or, " buy now or buy later ". Since internal and ex... see more

Experiential marketing makes us live gratifying and non-gratifying situations thanks to a focus on brand and customer that allows to generate links with the consumer through positive and negative emotions. The degree of personalization that a brand manage... see more

The present work aims to, identify and understand the manifest attitudes by a group of consumers of different segments, in relation to the decision-making process of purchase of brands of luxury in two regions of the country. From discussion groups and a ... see more

1 of 1.279 pages  |  10  records  |  more records»