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39.636  Articles
1 of 3.965 pages  |  10  records  |  more records»
Abstract: This research aims to decribe the economic literacy prosess of SME Cuinary Market businesses and the implications for the walfare of businesses. This research was conducted because there are differences in the category of business, smal business... see more

Platform food delivery service merupakan salah satu bentuk digital marketing yang diterapkan oleh sebagian UKM bisnis kuliner. Penelitian ini menguraikan peranan platform food delivery service dalam mendukung 8 aspek stimulus perusahaan (marketing mix) bi... see more

Kota Semarang memiliki satu UKM Batik yang unik dan berbeda dengan motif batik Semarangan yang selama ini telah ada dan berkembang luas, yaitu UKM Batik Tulis Gesek Godhong yang terletak di Kecamatan Candisari Semarang. Tujuan kegiatan pengabdian kepada m... see more

Penggunaan media sosial saat ini tidak hanya untuk digunakan untuk komunikasi saja tetapi   dapat dioptimalkan untuk dimanfaatkan sebagai media promosi produk usaha dan transaksi penjualan. Peluang media sosial digunakan sebagai media promosi pr... see more

Penelitian ini bertujuan untuk mengetahui Penerapan Direct Marketing Pada UKM Jajanan Tradisional Di Desa Bulang Kecamatan Prambon Kabupaten Sidoarjo. Penelitian ini menggunakan metode deskriptif kualitatif strategi fenomenologi. Pengumpula... see more

Batik is a cultural heritage of Indonesia and this has been recognized by the Organization of Education, Science and Culture of the United Nations (UNESCO), in which UNESCO recognized batik as a world cultural heritage from Indonesia. In Sidoarjo which is... see more

Since there are inconsistent findings on the influence of entrepreneurial orientation on business performance, we aim to develop a conceptual model to explain how an entrepreneurial orientation has the potential to enhance business performance. We develop... see more

The article highlights the key aspects of Bali culinary as a touristic destination in Bali in the post-covid-19 pandemic. The purpose of this article is to find out the basic concepts of gastronomic tourism as a tremendously growing opportunity for the do... see more

Marketing performance is one of the benchmarks for the company's success strategy. There are many factors that can affect the company's performance. This study aims to examine market orientation and product innovation on the marketing performance of culin... see more

1 of 3.965 pages  |  10  records  |  more records»