ARTICLES

Filter  
Active filters 0
Remove
  

Refine your searches by:

Collections
Technology
Economy
Education
Computing
Computing
Administration - Business
Social Sciences
Pure sciences
Architecture and Urbanism
Communication
all records (73)

Languages
English
Portuguese
Spanish
German

Countries
Indonesia
USA
Brazil
Austria
Ukraine
Canada
South Africa
Romania
Germany
Switzerland
all records (75)

Years
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
all records (24)

Filter  
 
61.324  Articles
1 of 6.133 pages  |  10  records  |  more records»
The purpose of creating a brand image profile is to measure the brand perception of consumers considering brand attributes. Thus, marketing decisions can be made based on the brand's strengths and weaknesses by determining them. The brand image profile is... see more

The purpose of creating a brand image profile is to measure the brand perception of consumers considering brand attributes. Thus, marketing decisions can be made based on the brand's strengths and weaknesses by determining them. The brand image profile is... see more

The events designed and disseminated through social networks and from the perspective of transmedia storytelling are integrated into territorial marketing strategies as resources that reinforce the value of destinations. This type of events is key element... see more

The instrument used for data collection was primarily questionnaire and interview. Out of 303 copies of the questionnaire that were distributed 283 copies were returned while 20 were not returned. The survey research design was adopted for the study. The ... see more

Banyaknya perusahaan yang memanfaatkan media sosial seperti Twitter untuk melakukan SMM (Social Media Marketing) membuat dibutuhkannya suatu data/informasi yang dapat membantu kesuksesan SMM. Cara untuk memaksimalkan Social Media Marketing adalah dengan m... see more

This research aims to determine the effect of e-service quality and brand image on customer satisfaction and customer loyalty towards Netflix’s user. This research uses quantitative method and the data collection use survey method with questionnaires as t... see more

Social networks are a phenomenon that has become a regular part of life for the majority of consumers and they spend much of free time there. With the increasing popularity of social networks, the possibilities of their use are also expanding. Recently, t... see more

Throughout the past decade, the theme of reputation has attracted growing interest in the world of corporate business. This interest is primarily due to the fact that reputation is beginning to have an increasing impact on the capitalization of brands. In... see more

A growing number of cities have joined creative city networks in the last decade. Through such networks, cities are attempting to transform their creative sectors and become more attractive in terms of tourism and skilled labour. This study investigated t... see more

1 of 6.133 pages  |  10  records  |  more records»