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1.731  Articles
1 of 174 pages  |  10  records  |  more records»
The world of marketing is moving fast and using new media to attract consumer attention is called digital marketing. Digital marketing focuses on providing space for advertising as well as embracing consumers to participate in marketing the brand. So that... see more

En la construcción de las marcas de los Sitios Patrimonio Mundial (Unesco), los eventos que utilizan redes sociales y narrativa transmedia en su diseño y difusión se integran en las estrategias de marketing territorial como recursos que refuerzan el valor... see more

The events designed and disseminated through social networks and from the perspective of transmedia storytelling are integrated into territorial marketing strategies as resources that reinforce the value of destinations. This type of events is key element... see more

This research paper critically analyses the The Osher Günsberg Podcast to illustrate a theoretical disconnect between dominant Web 2.0 theories and the contemporary practice of using the podcast to construct a networked branded persona. I trace the histor... see more

Il Grand Tour può essere recuperato come asset narrativo utile per un intervento strategico di re-branding del viaggio in Italia? Il contributo analizza il contesto e le condizioni per una progettazione di questo livello nell’ambiente culturale dell’epoca... see more

Kampung Kreatif Pempek Tanggo Rajo Cindo 7 Ulu merupakan destinasi wisata kuliner pempek di kota Palembang yang resmi didirikan Dinas Pariwisata pada tahun 2021. Penelitian ini bertujuan untuk mengetahui bagaimana cara destinasi branding wisata tersebut d... see more

Although entertainment can be a pull-factor to attract tourists in their trips, it can be easily duplicated in other jurisdictions. Focused on the non-gaming entertainment by the gaming concessionaires in Macao, this paper examines the entertainment devel... see more

AbstractBranding is a strategy designed by companies to help patrons or consumers quickly identify their products or organisations and give them a reason to choose their products or organisations over other competitors. In the Old Testament, God identifie... see more

Revitalisasi pariwisata di kota kecil menjadi kekuatan ekonomi masa depan terutama di negara yang sedang berkembang. City branding diterapkan sebagai salah satu strategi reposisi kota di pasar pariwisata. Tujuan utama penelitian ini adalah menganalisis ti... see more

1 of 174 pages  |  10  records  |  more records»