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63  Articles
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Traditional medicine is now believed by the community as a method of healthy living. The community believe that taking traditional medicine (jamu) is relatively safer and there are no side effects compared to medical drugs. The study aims to analyze consu... see more

Traditional medicine is now believed by the community as a method of healthy living. The community believe that taking traditional medicine (jamu) is relatively safer and there are no side effects compared to medical drugs. The study aims to analyze consu... see more

Este artículo es el resultado de la investigación que se llevó a cabo en el año 2013 en el estado de Hidalgo. Se trabajó con una muestra representativa de 384 personas, aplicando el modelo de atributos múltiples de Fishbein y su teoría de la acción razona... see more

This study aims to analyze consumer attitudes towards Awai Na shrimp paste products and Indofood shrimp paste products in Langsa City, to analyze consumer ratings of the attributes of Awai Na shrimp paste products and Indofood shrimp paste products in Lan... see more

Increasing tomatoes consumption which is driven by needs and desires, changes consumers’ tastes and preferences. This study aimed to determine consumers’ attitudes and preferences towards tomato’s attributes. A convenience sampling which consisted of 150 ... see more

Penelitian ini bertujuan untuk menjelaskan pembuatan keputusan dalam pembelian produk kopi Casim Coffe, mengetahui sikap konsumen terhadap produk kopi Casim Coffe, mengetahui kepuasan konsumen terhadap produk, serta menentukan strategi dalam mengembangkan... see more

Mobile Payment (M-Payment) is currently widely used in Indonesia to make payment transactions online. This is because the number of internet users in Indonesia is getting bigger. This article aims to test the level of satisfaction of users of m-payment ap... see more

This study aims to determine the characteristics and attitudes of underprivileged housewives to use LPG 3 kilograms in Gowa in South Sulawesi. Data collection methods are the method of observation , interviews (questionnaire) and a collection of documents... see more

Garam fortifikasi kelor merupakan garam baru, dilakukan penambahan ekstrak kelor sebagai fortifikan. Tujuan penelitian: 1) mengetahui atribut yang menjadi preferensi konsumen terhadap garam fortifikasi kelor. 2) mengetahui urutan kepentingan atribut yang ... see more

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