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5.017  Articles
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This study examined the relationship between participants’ negative or positive identification with television characters and their behavior, and how their reactions in times of anger — whether simply negative or physically violent — varied between at-ris... see more

Television in India has proven a most influential infotainment media powerful and popular among its audience. Television plays a vital role in the telecast entertaining program. Fiction has been a popular genre on Indian Television. A common habit among m... see more

Media from traditional television to the “new media” (including cell phones, I pads and social media), are a dominant force in children’s lives. The evidence is now clear that they can and do contribute substantially to many different risks and health pro... see more

This paper investigated the video viewing habits of students in a sophomore-level, online Mechanics of Materials (MoM) course offered in Spring 2017 and how those habits affected student course grades. Data on student engagement and viewership were collec... see more

A significant change in consumer viewing habits has taken place globally with the introduction and growth of over-the-top television services (OTT TV). In the absence of scientific evidence on television consumer behavior viewership changes, this paper's ... see more

Preterm labor is delivery that occurs less than 37 weeks or 259 days after gestation or birth weight of the fetus of less than 2,500 grams. Sociodemographic factors influence the implementation of preterm labor. This study aims to determine the relationsh... see more

Changes on media context urge companies to adopt alternative and innovative strategies for decision-making regarding audience’s habits and preferences. In this respect, the neuroscience methodology provides an appealing option to analyze consumers’ viewin... see more


BACKGROUND: Corticosterone is a common hormone in research involving rodents as it is used to indicate and measure stress levels. It was widely reported that certain dietary habits and components induce Hypothalamic-Pituitary-Adrenal (HPA) axis activity, ... see more

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