SUMMARY
The article highlights the need for modern changes in the market of modern educational services in the country, new innovative technologies, analyzes the concept of "educational cluster" and defines the role of higher education. It is concluded that the introduction of the cluster approach not only leads to the training of highly qualified competitive personnel in demand on the labor market, the formation of professional motivation, the development of artistic abilities among students and schoolchildren, and the stimulation of their interest in creative activity. The issues of forming an educational and practical center for fine arts, created to improve the integration of education and production in science and higher educational institutions, will also be considered.