20 articles in this issue
Mia Indri Yani, Yogi Sugiarto Maulana, Dian Hadiani
Research Objectives: The purpose of this research is to determine the influence of experiential marketing on brand identity.Design/Method/Approach: The research method used is explanatory research. The sample was 94 people using simple random sampling tec... see more
Dian Marlina Verawati, Andhatu Achsa, Ivo Novitaningtyas
Research aim: This study aims to analyze the internal and external factors of human resource performance in order to formulate a strategy to improve human resource performance based on innovation in tourism villages in the Magelang areaDesign/Methode/Appr... see more
Diyah Ratna Fauziana, Rabiatul Adwiyah
Research aim: To map the value network in the aircraft manufacturing industry ecosystem and to identify the fundamental values in the industryDesign/Methode/Approach : A literature review was conducted on 26 research papers selected from 132 articles from... see more
Jessica Manna Febriani Nadeak, Diana Dyassa Putri, Angeliony Adventri Gunawan, Andrew Gunawan, Salma Fauziah, Friska Nuralita Ziva, Livia Khalishta Afifah, Rezki Ashriyana Sulistiobudi
Research aim: This study aims to determine the role of online customer reviews in purchase decisions for gadget products on the Shopee marketplace.Design/Methode/Approach: This research used quantitative associative methods and online questionnaires were ... see more
A. Khoirul Anam, Miftah Arifin, Wahyu Mahaputra, Ahmad Ilham
Research aim: The study aims to assess the value of the impact of PT PLN UIK TJB's CSR program on the implementation of social innovation in Tubanan agroforestry. In this approach, the effect of the program has an essential meaning for the beneficiaries o... see more
Hariyanto R Djatola, Nur Hilal
Research Objectives: This research was conducted to see how far trust, price, and ease of service features offered by marketers can influence purchasing decisions to use Grab services among STIE Panca Bhakti Palu students. High competition in online trans... see more
Gunawan Wiradharma, Melisa Arisanty, Rahmat Budiman, Mario Aditya Prasetyo
Research aim: This study aimed to determine the preferences of marketing media used by UT students according to demographic characteristics.Design/Methode/Approach: This study uses a quantitative approach with survey methods through convenience sampling w... see more
Muji Gunarto, Muniken Tesa
Research aim: This study aims to determine the effect of adaptability on the performance of MSMEs in Ogan Komering Ulu (OKU) Regency during the Covid-19 period.Design/Methode/Approach: The research design used a survey approach to 350 respondents, namely ... see more
Darti Djuharni, Maisa Dini, Yuyuk Liana, Novrida Qudsi Lutfillah
Research aim : to uncover and examine the factors that drive hedonic shopping behavior that leads to impulse buyingDesign/Methode/Approach : The research was conducted by distributing questionnaires to respondents in Java and Kalimantan in the form of goo... see more
Suyitno Madar, Yulie Wahyuningsih, Putri Wahyuku Ningtiyas
Research aim : This study aims to describe the implementation of customer bonding strategies through digital marketing in building customer loyalty at Labella Hijab Store Sendangagung Paciran Lamongan.Design/Methode/Approach : This study used a qualitativ... see more
Lusia Tria Hatmanti Hutami, Bernadetta Diansepti Maharani, Nurul Myristica Indraswari
Research aim: This study aims to analyze consumers' online purchase intentions by adopting AR technology in online sales applications in Indonesia. The main objective of this study is to analyze the extent of the influence of perceived ease of use, the ef... see more
Lusianus Heronimus Sinyo Kelen, Stevvileny Angu Bima
Research objective: This research aims to determine the inhibiting factors for the business development of BUM Desa in East Sumba Regency, East Nusa Tenggara Province.Research method: The research method used was grounded theory and employed a qualitative... see more
Tinah, Rita Ambarwati, Lilik Indayani
Research Aim: This research was conducted to determine the interaction analysis of Beauty Influencer social networks on Twitter users who focused on beauty influencers.Design/Method/Approach: This type of research was qualitative descriptive with the SNA ... see more
Dini Kartika, Kokom Komariah, Faizal Mulia Z
RResearch aim: This research aimed to determine the effect of perceived quality and value on the Intention to subscribe.Design/Methode/Approach: Quantitative method with survey research modelResearch Finding: The results of the study show that perceived q... see more
Holong Saor Nababan
Research aim: This study aims to find out, 1) the effect of transformational leadership, competence, and compensation on job satisfaction, and 2) the effect of transformational leadership, competence, compensation, and job satisfaction on performance. Des... see more
Eko Suseno HR Matruty, Arief Widodo, Theresia Woro Damayanti, Supramono Supramono
DResearch aim: To analyze the coffee commodity value chain and (b) to analyze the opportunities and challenges of implementing coffee commodity corporate farming in Temanggung RegencyDesign/Methode/Approach: Data were obtained through interviews with seve... see more
Ira Siti Sarah, Ivon Sandya Sari Putri, Ridha Azka Raga, Husna Putri Pertiwi, Iklima Farhani
Research aim: Determine the effect of social media marketing capacity on business performance in MSMEs, especially in West JavaDesign/Methode/Approach: The research was conducted using a quantitative descriptive approach by collecting primary data through... see more
I Gusti Ngurah Satria Wijaya, Riza, Annisa, Arie
Research aim : This study aims to analyze marketing strategies in dealing with changes in consumer behavior of generation Y and generation Z in the era of disruptionDesign/Methode/Approach : The analysis technique of this research is interactive analysisR... see more
Alvian Sukma Nugroho, Yovita Vivianty I. Atmadjaja, Sofia Asyriana
Research Objectives: The purpose of this research is to determine the influence of a hedonistic lifestyle, locus of control, and financial literacy on students' financial behavior (Case of Students at the Faculty of Economics, University of 17 August 1945... see more
Kurniati Kurniati, Ridwan Basalamah, Siti Asiyah
Research Objectives: The aim of this research is to determine the quality of service that directly influences loyalty to using bus transportation services. To find out whether the quality of service has a direct effect on consumer satisfaction when using ... see more