8 articles in this issue
M Asari,Siti Mahmudah
Penelitian ini memiliki tujuan 1) Untuk mendeskripsikan kualitas produk dan strategi harga, perilaku konsumen, dan keputusan pembelian; serta 2) untuk mengetahui pengaruh kualitas produk dan strategi harga terhadap perilaku konsumen dan keputusan pe... see more
Estuti Fitri Hartini,Windarti - -
The working capital, working capital turnover, and company scale are numbers of factors that are thought to be relatively large in influencing profitability in automotive companies on the Indonesia Stock Exchange in 2013-2017. To prove the influence of al... see more
Anik Ariyanti,Rochmad Fadjar Darmanto
Product quality, price and brand equity are factors that greatly influence consumer decision making for the purchase of a product or service. This study aims to determine the effect of product quality, price and brand equity on donut purchasing decisions ... see more
Sunarso Sunarso,Taufik Taufik,Irwan Kurniawan
This paper analyzed the efficiency of grant fund, creativity, assistance and implementation of appropriate technology on the economic value of the partner’s business results based on the technological dissemination at two farmer groups that have been chos... see more
Anggraita Primatami,Nanda Hidayati
Usaha mikro kecil (UMK) merupakan sektor ekonomi yang mampu memberdayakan dan membangun kemandirian ekonomi masyarakat. Tujuan dari penelitian ini adalah untuk mengetahui perkembangan UMK di Provinsi Jawa Barat dan mengetahui peranan UMK terhadap penyerap... see more
Ovilia Nasya Yuswanto,Anna Wulandari
This research was conducted to determine the effect of personal selling and advertising on the decision process of students choosing where to study. The sample of this study was 78 students in the Gunung Puteri region, Bogor using the accidental sampling ... see more
Rahmat Kurnia,Arief Teguh Nugroho
The research aims to determine and analyze the influence of leadership and motivation on organizational commitment and its impact on employee discipline. The study was conducted by distributing questionnaires to 150 respondents. Research data were analyze... see more