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2.157  Articles
1 of 217 pages  |  10  records  |  more records»
This research aims to reveal the effect of relational responsibility to buying decision in Chinese business. That ethnic is choosen because of the domination of Chinese in Indonesian business. This research located in major traditional market in Malang, u... see more

AbstrakTujuan penelitian ini adalah 1) untuk mengetahui dan menganalisis pengaruh Kesadaran Merek, Kualitas yang dirasakan, Asosiasi Merek, dan Loyalitas Merek terhadap Kepercayaan Merek; 2) untuk mengetahui dan menganalisis pengaruh Kesadaran Merek, Kual... see more

The development of cosmetics industry in Indonesia is currently in good condition. People, especially women, are increasingly aware of the importance of cosmetics ranging from the use for important events to as daily necessities. The roles of lifestyle th... see more

The research was aimed at determining the influence of brand awareness in mediating the relationship between brand associations toward buying decision. The research methods applied were associative descriptive and cluster sampling method by spreading out ... see more

ANALYSIS OF   PRICE EFFECT,   PRODUCTS   AND DE-SIGN QUALITIES   TO BUYING DECISIONS of HONDA SKUTERMATIC  MOTORCYCLES. This research is a field of  research and using a quantitative approach. While the sa... see more

ABSTRACTThe purpose of this paper is to examine how user-generated positive social electronic word-of-mouth (eWOM) via Instagram affects brand attitude and, consequently, influences purchase intention of Rollover Reaction Lip Cream. The spending patterns ... see more

Purposes - The purpose of this study is to analyze the influence of price on buying interest; the influence of prices on purchasing decisions; the influence of buying interest in purchasing decisions; and the effect of price on purchasing decisions throug... see more

Research aims to examine whether green marketing and knowledge influence on purchasing decision. Besides, it also aimed to analyze consumer buying interest mediation on green marketing effect and knowledge on purchasing decision of Sariayu Martha Tilaar i... see more

Modern fashion trends that are developing in Indonesia today are inseparable from the emergence of local brands. In fact, some local Indonesian fashion brands can compete in the international market. One of the original Indonesian fashion brands that appe... see more

1 of 217 pages  |  10  records  |  more records»