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337.216  Articles
1 of 33.723 pages  |  10  records  |  more records»
Technological developments in this digital era have changed the way people get information, both formal news and entertainment. This affects the nature of journalism which was previously asynchronous into real-time. The rapid flow of information demands E... see more

The marketing scenario is drastically changing, with the focus shifting from traditional marketing towards digital or electronic marketing. Enterprises must recognize the new paradigm which focuses on customer relationship and which ultimately helps in cr... see more

Organizations have been creating and maintaining a social media presence without a clear content strategy that permits to measure the return and impact of their communication investments. Social media audiences’ engagement indicators, such as the number o... see more

This case study examines the Blue Roots Project, a graduate studies collaboration between Michigan-based, online water journalism organization Circle of Blue and the Center for Emerging Media Design and Development at Ball State University in Muncie, Indi... see more

The purpose of this article is to investigate the influences of posting one’s purchases on the content creator’s happiness attained from the purchases. A survey (n=207) was conducted on Amazon Mechanical Turk. Multiple regression and floodlight analysis w... see more

Social media has become an essential tool for institutions to create interactions with their users. Creating successful and relevant material for social media content is challenging as institutions struggle to comprehend what drives user engagement. Using... see more

This project aim is to increase brand engagement on NG Radio's Instagram account through analysis of its contents. The types of content used are based on Use and Gratification Theory (UGT). The brand engagement parameters used are the consuming, contribut... see more

The public digital outing refers to people creating and sharing personal information over the social media platforms. This specific digital outing behaviour is none of the less uniquely vulnerable to the negative effects of the digital public, triggering ... see more

The public digital outing refers to people creating and sharing personal information over the social media platforms. This specific digital outing behaviour is none of the less uniquely vulnerable to the negative effects of the digital public, triggering ... see more

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