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8.736  Articles
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ABSTRACT This study aims to explain the effect of destination image, experiential marketing, and digital marketing communications on tourist satisfaction and the implications for domestic tourist loyalty to beach tourism objects on Bangka Island. Thi... see more

This study investigates the relationship between tourist satisfaction, destination image, and tourist loyalty. A descriptive correlational study was used as the research methodology, with destination image as the independent variable, tourist satisfaction... see more

The objective of this study to identify the impact of culinary tourism on tourist satisfaction and destination loyalty. Respondents in this study are the tourists in Padang city, West Sumatra. The study utilized primary data which is obtained through... see more

Generally speaking, tourists avoid traveling to risky tourism destinations and, instead, choose destinations with lower perceived risk. Therefore, the perceived risks of travel to tourism destinations can be considered as one of the most important deterre... see more

This study aims to investigate the effect of the marketing mix and service quality on tourist satisfaction and loyalty. The data collection techniques used in this study included interviews and questionnaires to the relevant parties. The technique of data... see more

This study aims to investigate the effect of the marketing mix and service quality on tourist satisfaction and loyalty. The data collection techniques used in this study included interviews and questionnaires to the relevant parties. The technique of data... see more

Food souvenirs have a strategic role in supporting agribusiness. Although it has an important role, there is no agreement on the factors that affect the quality of food souvenirs. This study aims to develop a model for measuring the quality of food souven... see more

Wellness tourism is a type of special interest tourism that aims to maintain the body's fitness of tourists. Wellness tourism with facilities or activities that involve tourists, such as yoga, spas, and art performances. One of the fitness tourism destina... see more

The aim of this study was to assess the risk perception of domestic tourists visiting volatile destinations such as the Kashmir valley (India) and reveal the impact of various types of perceived risk on destination loyalty formulation. A quantitative rese... see more

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