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58.641  Articles
1 of 5.865 pages  |  10  records  |  more records»
This paper presents findings from a qualitative case study investigating interaction in a meeting held in a Japanese subsidiary of a U.S.-based multinational business corporation. Participants were the company’s president,  managers, and human resource st... see more

While second language (L2) motivation has been widely researched in the field of applied linguistics, the role of English for specific purposes (ESP) in L2 motivation has received considerably less attention. If we narrow down the scope of enquiry to adul... see more

Although the accounting definition of assets contemplates intangible, abstract assets such as those embodied in intellectual property (IP), South African company law largely views IP as a legal and not a business asset. This paper tentatively suggests an ... see more

English is now the corporate language of many multinational corporations (MNCs) worldwide. However, when English is used as a shared language resource, a lingua franca, its use may be both fluid and local, and the characteristics of its local use should t... see more

This paper considers the problem of smart technology integration into the system of bachelors’ language training at higher school environment. The use of smart technology in education helps to enrich traditional teaching methods and bring positive learnin... see more

The aim of this contribution is to show some best-practice examples about how to use e-learning activities to connect with introvert learners who must improve their foreign language skills for their jobs. After a short introduction, different possibilitie... see more

Why are companies increasingly adopting the language of ‘citizenship’ to describe themselves? This is the issue taken up in this article. It is suggested the claims and forms of address in respect to ‘global corporate citizenship’ are part of wider govern... see more

Communication within international call centers can be significantly complicated by breakdowns that result from multiple layers of corporate language.  This case study explores training sessions and documentation developed and delivered by an America... see more

Attribution theory (Weiner, 1985) and self-determination theory (Deci & Ryan, 1985) have been explored as contributors to L2 motivation (cf. Dörnyei, 2001) but have never been studied quantitatively in concert. In addition, students’ attributions for succ... see more

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