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125.497  Articles
1 of 12.551 pages  |  10  records  |  more records»
Purpose: The purpose of the paper to reveal the linkage between the customer perception of the supplier’s CSR and inter-organisational trust in a B2B context.Methodology/Approach: The paper conceptualises the customer perception of CSR activities as a lat... see more

What are the main factors affecting the failure recovery management in Logistics ServiceProviders (LSPs)? In trying to answer this question, a case study was conducted in a large Brazilian LSPto understand actions taken by that company in failure recovery... see more

While considerable literature examines business-to business (B2B) relationships, the impact of technology on these relationships has lacked attention. IT has impacted the way businesses operate in a B2B context as well as influencing services by altering ... see more

The aim of this article is to present the results of the analysis on the possibilities of standardizing the presentation layer in a business-to-business (B2B) system based on Internet technologies as part of a scientific project within a Research and Deve... see more

Este artículo discute la adopción del enfoque Inbound Marketing por parte de startups de tecnología dedicadas a proveer servicios B2B. Para poder desarrollar este tema, se parte de una discusión respecto al concepto del marketing y su evolución a lo largo... see more

A competitividade dos mercados tem forçado as empresas a se tornarem cada dia mais eficientes e, neste contexto, as atividades relacionadas à Tecnologia da Informação (TI) são grandes aliadas, tornando-se um diferencial importante para se assegurar um cre... see more

Many innovative firms have shifted to an ‘open innovation’ strategy by using a wide range of external information. An emerging area in the literature on new product development (NPD) deals with strategies adopted by NPD departments to maximize product qua... see more

Este artigo se propõe a analisar casos empíricos de oferta de Sistemas de Produto + Serviço Sustentáveis (S.PSS) para o contexto das Distributed Economies (DE) no Brasil. O que chama a atenção desses modelos é que são formados por unidades de pr... see more

AbstractBackground: At the heart and depth of building a strong and prosperous brand in the marketplace, is brand orientation. A few studies have investigated the conceptualisation of brand orientation in relation to brand loyalty, as well as the inv... see more

1 of 12.551 pages  |  10  records  |  more records»