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54.314  Articles
1 of 5.432 pages  |  10  records  |  more records»
Penelitian ini dilatarbelakangi oleh munculnya produk permen kopi asal Indonesia yaitu Kopiko di drama Korea Vincenzo. Dimana drama Korea Vincenzo menjadi drama Korea yang hits pada awal tahun 2021. Penelitian ini bertujuan untuk mengetahui apakah terdapa... see more

In recent times the tourism industry has become an important source of income and also key economic growth indicator across the world. The tourism industry is also highly vulnerable to natural and man-made calamities. Over the years, media coverage of the... see more

En esta investigación se analiza el marketing de ciudades en el marco de las marcas territoriales o place branding. Se estudia el concepto de la identidad como referencia de partida a partir del cual desarrollar una estrategia de comercialización urbana, ... see more

The company started to use an advertising technique that was deemed sufficient, namely by using product placement or brand placement. This study was to determine the effectiveness of product placement on the brand awareness survey of the Korean Drama Desc... see more

This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement. To this end, theoretical concepts fro... see more

Brand Placement is a marketing strategy that allows brand name to be placed in any media program such as television program, film,etc. This strategy has a purpose to remind and increasing consument awareness about the brand name and also increasing the vi... see more

The case of Australia and the film «Australia» as an example of the effective using of cinema in place branding is represented. It is proved that films are strong and effective communication channels within internationals relations, which are able to have... see more

The article presents the justification of the place branding as the direction of modern politics. The range of correlations was identified by temporal and synchronized comparison of the world rankings of countries / cities development and their branding s... see more

Product/brand placement is not such a new matter in the marketing world, including in Indonesia in the last few years. These practice have been conducted at 1920 by cigarette's company in USA, while on the success story can be found on E.T (Extra-Terrestr... see more

1 of 5.432 pages  |  10  records  |  more records»