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133.981  Articles
1 of 13.399 pages  |  10  records  |  more records»
The objective of this study was to determine the factors that affect the cell phone purchasing behavior of young people between the ages of 18-25. In this regard, factor analysis was applied to the data acquired via face-to-face survey method from 400 stu... see more

A limited supply of houses and a rapidly increasing population have caused house prices to skyrocket. The main objective of this study is to understand the consistency in purchasing residential properties among homebuyers in Seri Iskandar, Perak. The ques... see more

The Covid-19 pandemic has slowly changed people's behavior, one of which is making purchases. Many factors influenced a person to make purchases during the pandemic which the Shopee marketplace has responded well by providing various additional features t... see more

The purpose of this study was to determine the factors that influence consumers in buying culinary called bakso (meatball) in the city of Banda Aceh. The results of this study explained that the characteristics of consumers who make decisions in purchasin... see more

Enjoying a good cup of coffee is gaining popularity among Indonesian millennials, particularly in metropolitan areas, with an annual growth rate of 6% in the last decade. Therefore, this study aimed to provide information for adjusting coffee shop marketi... see more

This study aims to determine the influence of personal factors on purchasing decisions for fashion products at the CB Fashion Store in Lhokseumawe. The samples consisted of 100 respondents selected using a purposive sampling method. The data was collected... see more

Retail is classified as one of the growing industry in Indonesia, but currently it is experiencing a decline in visitors that resulting in the decrease of sales. Retailers or store owners need to find various ways to increase the number of visitors, which... see more

       This aims  research to (i) determine how much of the marketing mix to influence purchasing decisions of  products especially processed products of grouse. (ii) Determine which of the marketing mix factors tha... see more

The main purpose of this study is to investigate the relationship between customer-focused selling (CFS) approaches, customers’ destination choice (DC) and decision of purchasing (DP). The secondary purpose is to examine the moderating effect of destinati... see more

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