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23.976  Articles
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Green crowdfunding is developing as a novel and popular transaction method, which can largely improve the efficiency of raising initial funds and selling innovative green products or services. In this paper, we explore the creator’s joint decisions regard... see more

CV. Merta Bakti is a business entity in the form of a building material trading company with the main consumers being the general public. Problems that occur in the CV. Merta Bakti There are two, The first is the availability of data collection of goods t... see more

This study was conducted to analyze the effect of entrepreneurial orientation on company performance through strategic agility. This research uses the SEM analysis method with WarpPLS software. The sample of this study consisted of 204 actors and strategi... see more

In this paper, a system dynamics approach is introduced for the macro- planning of the selection of new product families in the consumer electronics industry in developing countries. A decision methodology structure is built that includes the impact facto... see more

In this paper, a system dynamics approach is introduced for the macro- planning of the selection of new product families in the consumer electronics industry in developing countries. A decision methodology structure is built that includes the impact facto... see more

This paper deals with a perceived conflicting paradox between consumerism and sustainability among top marketing executives of three purposely selected corporations, where each company represent a current organizational paradigm: the functional, the human... see more

The object of research is the influence of the marketing communication environment of the enterprise on the model of formation of consumer behavior. The study of this influence in today's conditions is becoming increasingly promising and is due, first of ... see more

The object of research is the influence of the marketing communication environment of the enterprise on the model of formation of consumer behavior. The study of this influence in today's conditions is becoming increasingly promising and is due, first of ... see more

This paper deals with a perceived conflicting paradox between consumerism and sustainability among top marketing executives of three purposely selected corporations, where each company represent a current organizational paradigm: the functional, the human... see more

1 of 2.399 pages  |  10  records  |  more records»