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29.539  Articles
1 of 2.955 pages  |  10  records  |  more records»
Tujuan dari penelitian adalah pengujian pengaruh antara social media element seperti entertainment, interaction, trendiness, customization dan e-wom terhadap consumer brand engagement pada purchase intention smartphone. Metode yang digunakan adalah survei... see more

Mobile Banking is the most widely used banking service application to meet the needs of online transactions. It is inseparable from the influence of the consumer brand engagement (CBE) concept, which is developing the engagement concept by combining marke... see more

This study analyzes marketing communication (MC) impact on brand equity (BE) in social media (SM) seeking to identify mediating role of consumer engagement behavior (CEB) between generated functional and hedonic content on brand equity (BE). The CEB is di... see more

Media sosial telah menjadi medium penting dalam komunikasi pemasaran perusahaan karena membentuk keterlibatan konsumen. Keterlibatan konsumen pada jangka panjang mampu membentuk loyalitas konsumen. Namun, evaluasi mengenai aktifitas consumer engagement di... see more

Industrial cosmetics growth has increased every year. This situation makes a tight competition among the Cosmetic companies. Cosmetic companies try to create customer loyalty so they could sustain their business. Prior studies have examined variables that... see more

With the advent of social networks, the building of Engagement between consumers and brands surpassed the limits of off-line relationships, and became reflected on-line. Social networks became then an essential tool for consumers, whether as regards the d... see more

This study aims to develop a new construct approach to consumer brand engagement that bridges the relationship between satisfaction, trust and commitment to customer loyalty. This study fills the void by examining the mediating role of Islamic store ... see more

To be more competitive, the growth of the creative economy requires customer interaction. This necessitates the use of social media marketing as an efficient marketing platform for products or services based on the existing brand image. The purpose of thi... see more

Purpose of the article: The purpose of this paper is to identify the impact of consumer-brand communication in social media on brand equity, providing conceptual model.Methodology/methods: The model was prepared using methods of comparative and systematic... see more

1 of 2.955 pages  |  10  records  |  more records»