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85  Articles
1 of 9 pages  |  10  records  |  more records»
With the rapid growth of the hypermarket industry in Malaysia, it is hard to investigate customers' preferences towards a particular hypermarket. Increasing competition is shrinking the customer base further. Tesco Hypermarket has been one of the leading ... see more

The purpose of this research was to provide a complete analysis of common consumer beliefs and misconceptions about the retail food trade. The data were collected via a structured and standardized questionnaire completed by 300 consumers. The inquiry was ... see more

The safety and  security of milk and dairy products were monitored in three hypermarkets from Transylvania County by evaluation of  several essential key parameters. Results showed variations of quality indicators and this leaded to nomination... see more

Penelitian ini menguji pengaruh lingkungan toko terhadap minat beli dan emosi positif pada hipermarket konsumen di Yogyakarta. Pemilihan sampel dalam penelitian ini dilakukan dengan menggunakan purposive sampling dengan kriteria konsumen hypermarket yang ... see more

Perkembangan pesat usaha Hypermarket adalah konsekuensi logis dari pertumbuhan ekonomi dan pergerakan globalisasi dunia, yang merupakan salah satu bentuk usaha jasa distribusi yang ramai dibicarakan dan berkembang pesat di Indonesia dan Negara-negara berk... see more

The goal of this research was to analyze the effect of physical evidence, price and products on loyalty with customer satisfaction as a mediating variable of Hypermarket A and B in East Jakarta region. The population on this research were all the people w... see more

Heterogeneity of consumers make the company needs to adapt to serve optimally. Grouping customers based on similar characteristics are the company's efforts to win the competition. This study attempts to categorize the hypermarket’s visitors in the city... see more

Heterogenity consumer induces companies do segmented marketing. Perception on brand also needs appropriate mapping to know the market position. This research aims to cluster the consumer according to their important attributes and creates perceptual mappi... see more

Traditional retail market share tendencies to decline, along with the increasingly growing number of modern retail business and capitalization. Domination of the market amounted to one-third to half of them by modern retail is very prone to bring the pote... see more

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