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4  Articles
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The purpose of this research was to use Neuromarketing perspectives to design strategies for each part of the marketing mix in the development and positioning of a mass consumption product. Since this was an in-field exploratory research, it was conducted... see more

The purpose of this research was to use Neuromarketing perspectives to design strategies for each part of the marketing mix in the development and positioning of a mass consumption product. Since this was an in-field exploratory research, it was conducted... see more

Este artigo se propõe a investigar o uso de metodologias de análise da imagem em pesquisas de turismo nacionais e internacionais recentes (2012 a 2017). Por meio de pesquisa exploratória e de uma revisão sistemática de literatura, de caráter bibliométrico... see more

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