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6.269  Articles
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One of the main purposes of marketing is to provide the organization, its products or its brands, with a privileged position not only in the market but also in the minds of their target segment. Nevertheless, there is not a systematic process for achievin... see more

One of the main purposes of marketing is to provide the organization, its products or its brands, with a privileged position not only in the market but also in the minds of their target segment. Nevertheless, there is not a systematic process for achievin... see more

The purpose of this research was to use Neuromarketing perspectives to design strategies for each part of the marketing mix in the development and positioning of a mass consumption product. Since this was an in-field exploratory research, it was conducted... see more

The purpose of this research was to use Neuromarketing perspectives to design strategies for each part of the marketing mix in the development and positioning of a mass consumption product. Since this was an in-field exploratory research, it was conducted... see more

Partindo de algumas considerações iniciais sobre o desenvolvimento da crônica, o ensaio propõe a leitura de três textos aparentados pelo recurso à retórica da viagem: “El cinematógrafo” (1896), do mexicano Luis Urbina, “Moléstia da época” (1907), do brasi... see more

GARCÍA OLIVARES, M.A. (2008). Educación Matemática Atendiendo a la Diversidad. Análisis de una Metodología Específica. Tesis doctoral leída en la Universidad de Valladolid.

Reseña de: Val Valdivieso, M.ª Isabel del – Martín Cea, Juan Carlos – Carvajal de la Vega, David (coords.), Expresiones del poder en la Edad Media. Homenaje al profesor Juan Antonio Bonachía Hernando. Valladolid, Ediciones de la Universidad de Valladolid,... see more

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