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18.660  Articles
1 of 1.866 pages  |  10  records  |  more records»
E-CRM is considered as a critical task in Customer-centric Marketing which consists of collectingand categorizing customer information in order to provideeffectiveservices. E-CRMsystemscan help the organizations to acquire new potentialcustomers, retain t... see more

The aim of the present study is to examine the opportunities and threats resulting from sanctions imposed on international activities of Iranian Banks (case study: Bank Melli of Iran) and hence, the present study is an exploratory, survey study in terms o... see more

With huge investment made in information technology, there are some challenges to the adoption of the technologies including mobile banking for some reasons. The aim of the paper is to investigate factors affecting mobile banking adoption with the instrum... see more

This study was performed with purpose of investigating the effect of intellectual capital on organizational innovation (case studying of managers and employees of Zahedan Saderat bank branches). Statistical society of this study included all managers and ... see more

The exchange rate in Iran economy has witnessed vast changes during the course of its history; developments of Iran’s economy in recent years, including increase in the general level of prices and exchange rate along with the aim of the government for the... see more

Limited financial resources and bank facilities, especially in developing countries like Iran need to make plans to increase efficiency and productivity has made banks more than ever. This requires enhanced performance; identify factors that can affect th... see more

Today, governmental supports provide the survival of most Iranian banks and continuation of their activities. Lack of suitable and expertise models within the credit banking network has led to remarkable volumes of the unpaid or delayed granted facilities... see more

The preferences of customers are affected by various factors such as service variety, quick access, appearance, bank credit rating, speed of action, providing services, treat employees pay interest on the deposit facility fees and expenses, the aim o... see more

The purpose of this study is to determine the effect of customer participation on customer loyalty with the mediating role of trust by considering the effect of literacy level. This research is descriptive-survey in terms of data collection method and app... see more

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