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8.087  Articles
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This study describes a framework according to which the same piece of information may elicit assimilation or contrast in the evaluation of a target. Thus, a brand extension may either help or hurt the brand and vice versa, a top-of-the-line product may in... see more

Service quality is not quality of what is delivered (core quality). However , the quality of how the service is delivered (relational quality) can be put into service quality dimensions. Other respect that could be considered by costumers to make a decisi... see more

COMMUNICATION APPREHENSION TENDENCY ON STUDENTS GUIDANCE AND COUNSELING AT INDONESIA UNIVERSITY OF EDUCATION. Adequate competence in communicating without experiencing communication apprehension is very needful for the student to be able to communicate ef... see more

Customer Relationship Management (CRM) is an approach to identifying, attracting, and improving relationships between companies and customers. Karya Anak Bangsa Inc. (Gojek) with its application Gopay, gave rise "Gopay Payday" program as a customer relati... see more

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