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371.975  Articles
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Since technology benefits people in many areas, its effectiveness is increasing day by day. For this reason, many products and services have been digitized and made available to people. Especially in the last period, with the development of blockchain tec... see more

Since technology benefits people in many areas, its effectiveness is increasing day by day. For this reason, many products and services have been digitized and made available to people. Especially in the last period, with the development of blockchain tec... see more

The more equity a brand has, the stronger its behavioral loyalty, according to branding theory. This research adopted the technology acceptance model framework to explain the impact of brand equity on investors' loyalty in online securities trading. Our d... see more

Many innovations have entered human life with the rapid development of technology and its widespread use. The adaptation process of people to these innovations is very important in terms of efficiency and sustainability. In this research, the factors affe... see more

Many innovations have entered human life with the rapid development of technology and its widespread use. The adaptation process of people to these innovations is very important in terms of efficiency and sustainability. In this research, the factors affe... see more

E-WOM has become an essential marketing tool, as an online marketplace compete to dominate the online space. This paper assesses the relationship of e-WOM and its relationship towards purchase intention. The theoretical model based on the inform... see more

Building on the technology acceptance model (TAM), this study examines university student’s acceptance of information and communication technology (ICT) as a learning resource outside of the classroom. With the aim of looking more deeply into this subject... see more

The objective of study is to determine the determinants of social media use for social commerce. These factors are associated with theory of planned behavior and technology acceptance model. Population in this study is internet users, while the sample of ... see more

The importance of using Google Translate (GT) has become dominantly more effective. Most researchers, professors, and students rely on its translation as an immediate source of getting the information in different countries all over the world. However, th... see more

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