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93  Articles
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This study aims to explain the negative entrenchment effect arised from selling and purchasing related party transactions on business group conglomerates. This study is using 322 firm-year data of firms listed at Indonesia Stock Exchange in 2012-2013 peri... see more

In fulfilling the needs, human beings tend to do various ways and always looking for ease. In the context of the fulfillment of economic needs, for example, not everyone can get easy access to be able to get the needs. The purchasing power of each person ... see more

Transaksi elektronik adalah  suatu transaksi perdagangan atau perniagaan baik berupa penyebaran, pembelian, penjualan, pemasaran barang dan jasa dengan menggunakan media elektronik yang terhubung melalui internet. Dengan adanya transaksi elektronik s... see more

The purpose of this study was to examine and analyze the influence of Customer Motivation, Personal Selling and Product Quality on Purchasing Decisions of king crab brand rice at PT Bendy Jaya Mandiri Medan. Decrease in the Purchase Decision of Crab King ... see more

The development of the internet facilitates human activities, especially in buying and selling transactions. This study aims to determine the effect of shopping safety and shopping convenience on purchasing decisions at JD.ID for students in Bandung stude... see more

The main purpose of this study is to investigate the relationship between customer-focused selling (CFS) approaches, customers’ destination choice (DC) and decision of purchasing (DP). The secondary purpose is to examine the moderating effect of destinati... see more

Marketing activities are required to always be creative and innovative in competing to get interest from buyers. This study aims to determine the relationship between variants of the Chaki Birthday Party KFC Jember item on the behavior of purchasing child... see more

UD. Cipta Karya abadi is a company engaged in trading household appliances. Its flagship product is the multipurpose pot CKA POT. Using special and unique concepts in the sales activities of superior products, namely by direct sales, by conducting promoti... see more

Data on very large sales transactions have information on consumer purchasing patterns for data mining processes. Market Basket Analysis is the process of analyzing transaction data to determine what products are most often purchased by consumers and to f... see more

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