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2.478  Articles
1 of 249 pages  |  10  records  |  more records»
PT Tokopedia is an Indonesian technology company that specializes in e-commerce. This study aims to analyze the variables of price, quality, and trust on repurchase intentios and see whether the variables of price, quality and trust have a positive and si... see more

Retail sebagai salah satu bagian dari industri jasa yang memiliki karakteristik marketing mix berbeda dengan industri manufaktur. Marketing mix pada industri jasa memiliki tujuh unsur, yaitu: orang, proses, bentuk fisik, produk, harga, tempat dan promosi.... see more

This study aims to determine the relationship between trust, satisfaction, and repurchase intention at online shopping providers, such as Tokopedia, Bukalapak, Lazada, Zalora, and Blibli, in Kendari City. In detail, this study also aims to determine the r... see more

This study aims to examine the influence of store price image which is consisting of price fairness images, price pleasure images, price rewards images, price value images on overall store price images (OSPI), and repurchase intentions. The study also exa... see more

This study aims to find evidence of the effect of satisfaction and loyalty on repurchase intentions in social commerce through social exchange theory. This research focuses on five variables: reputation, information quality, satisfaction, loyalty, and rep... see more

Objectives: This study aims to analyze decisions as a mediating factor of website quality, e-promotion, and e-trust on the e-repurchase intention at Shopee online shop. An important occurrence to be studied during the pandemic is the phenomenon of on... see more

This study aims to develop a marketing strategy by increasing patient satisfaction and influencing repurchase intention. A quantitative methodology with online data dissemination to 158 respondents who had treated teeth at dental clinics in Bandung, Indon... see more

The present research intends to investigate the effect of logo shapes redesign on brand loyalty and repurchase intention. The analysis also explores the mediating role of brand attitude between logo shapes redesign, brand loyalty, and&... see more

The purpose of this study was to determine the role of the strength of the reference group in moderating the effect of e-commerce service quality and customer satisfaction on online repurchase intentions. The selected respondents were adolescents aged 17-... see more

1 of 249 pages  |  10  records  |  more records»