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12.731  Articles
1 of 1.274 pages  |  10  records  |  more records»
Consumer behavior as a human being comes from his perception, perception of company social responsibility, ads perception, the perception of the attitude of seller and so on and this mostly glare in the consumer purchases. Recommended advertisement as one... see more

ABSTRACTThis paper aims to reveal the meaning of the style of the National Online Shopping Day advertising language or abbreviated as HARBOLNAS in 2016 BukaLapak.com online version of the mental illness with, textual analysis techniques from the ad text u... see more

Demand for fishery products rich in protein, vitamin, mineral and omega fatty acids is increasing day by day in order to meet the increasing nutritional needs of the world population. Despite being very beneficial fisheries, the amount of consumption in T... see more

Obesity in children has become a global health problem throughout the world, either in the developed and developing countries. As for the prevalence of obesity in children is continuously increasing each year so that it becomes serious, complicated, and m... see more

Due to cluttering in advertisements, firms are unable to communicate effectively with potential customers forcing them to use the celebrity endorsement strategy. This paper aims to examine the effect of celebrity endorsement (i.e. attractiveness, credibil... see more

The paper presents an empirical analysis to demonstrate the influence of semiotic advertising efficacy on generation-y purchase intent of smart phone. Semiotic advertising is an effective, modern approach to advertising that focuses on the use of differen... see more

Danish Breast Milk Substitutes 1867-1980. A Food BiographyThis article investigates the ways in which knowledge about nutrition has been embedded in different types of homemade and commercial breast milk substitutes in Denmark from 1867, when the first co... see more

Donating blood is a noble act that serves a humanitarian cause. This study aims to explore the barriers from donating blood amongst non-donors. Four focus group discussions (FGD) were conducted amongst non-blood donors. The discussions were carried out in... see more

In this study, the consumer perception for brand awareness and brand loyalty for two famous brands of soft drinks Coca Cola and Pepsi, has been evaluated. For this purpose, the effects of consumer perception of Coke and Pepsi were analysed for consumer as... see more

1 of 1.274 pages  |  10  records  |  more records»